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If your company has a good reputation then you should be very proud of yourself as well as your employees. This is not an easy thing to accomplish. While this is a wholly positive thing you cannot simply rest on your laurels and should undertake additional steps to maintain and improve on your relationship to whatever extent possible.
Begin by developing an metric on which you can assess your reputation. You will need to not only think that your reputation is possible but also find some way to measure it. Some companies do this by relying on customer reviews or surveys while Others hire data analytics and market research firms to monitor their reputation. Either way you will need to track your reputation in some manner or another.
Next try to interact with customers and see what they appreciate in your company and why they value it so well. Look for ways to continually build on this strong brand reputation and continue to do what you have been doing to keep it up. There are always ways that you can improve on your reputation and by having your customer base view your business more positively than ever before. Talk to them and see how you can build off of them to garner more sales.
Finally you should monitor your competition and see how they are trying to improve on their reputation and how they are viewed by their customer base. If their reputation is also positive you can potentially adopt things that they have implemented into your own business. If their reputation is negative you can potentially market towards their customers to attract them to your business if you are able to market yourself aggressively. Take advantage of your brand reputation to build and expand on your business particularly if your competition is vulnerable based on a poor reputation of their own.
A positive brand reputation does not mean that you can sit back on your laurels and watch the benefits accrue to your company. Instead you should work on building on this brand reputation that you have developed or at least maintain it to whatever extent possible. Further you can take advantage of those opportunities that your brand reputation brings you if you are aggressive and looking to pick up market share. A positive brand reputation is a great weapon to wield in a competitive market and can let your business reap the many benefits that are associated with it.