Rockport PR Festival

The Art of Great PR

Reputation on Budget


How to Build Your Brand Reputation On a Shoestring Budget

Small businesses often do not have the capital available to sink into developing their brand at the most critical time when it is needed; the early years during which the company is building its image and brand reputation. You do only get one chance to make a first impression and it is critical to start with a firm idea regarding how to build your brand reputation from day one of your business. This is easier said than done with limited available cash but it is altogether possible to set out on the right foot when building your brand reputation with a limited budget.

One way to do so is by harnessing the power of the internet. Be sure to set up a webpage and social media accounts all of which are both essential to your business and which can be used as a vehicle for communicating with the outside world. Your company does not intend to sell products through your website it can be quite simple and be used to just provide some basic information on your company such as the name, contact information, and some basic introduction to the company and its product offerings. Some companies decide to sink whatever limited budget they have into making an attractive website which can provide some real competitive advantages and greatly improve on your brand reputation over time.

Social media accounts that are manned by a competent individual in the company can help to create and develop a brand reputation that is welcoming and provides for a sense of community. It is free to create social media accounts and they can be a great outlet for communicating with customers effectively and showing them that you want to take part in the local community. Small discounts and coupons can be given to those who participate on the social media sites and can lead to additional visibility for your business and an overall improvement of your brand reputation.

In certain industries there are websites and blogs that are created by individuals who are passionate about the products and industry that you are in. Some of these websites have message boards that provide an outlet for individuals and businesses to interact on the industry. It is typically free to post and comment on these sites and individuals or businesses can provide links back to their business on these message boards. Customers will take notice of those who post high quality responses on these sites and who develop positive interactions with other users that may lead to these viewers to take notice of your company and develop an appreciation for your business. While there may not be a wide range of viewers on these message boards many companies will discount the impact of having employees become involved on these message boards. However, those who are regulars on these message boards are often the most dedicated customers and are sometimes considered to be market influencers who will drive other customers towards your products. Getting these market influencers on your side can greatly benefit your business overall and improve on your brand reputation overall.

A business can build up their brand reputation by publishing articles and becoming thought of as a thought leader on the industry in question. Many will flock to your brand’s website if you provide helpful and informative articles on the industry that you are serving. While the impact of this will depend greatly on the industry that you operate in, it is essential for helping you to develop your brand reputation in many circumstances. Examples of industries where this is an effective way to build up your brand reputation is in professional services (law firms and accounting firms), manufacturing, and real estate, amongst others. Harness your internal staff to develop a series of articles on the industry or use an third party essay writing service to develop thought pieces on the industry that can attract customers to your site and establish your brand’s reputation.

Build your brand’s reputation by trying to attract some free press. In your local community try to become involved by having employees donate time for the public good and benefit from the positive press, have your products reviewed in a major publication and build your brand reputation in that way, or ask customers to review your products and services and build your brand reputation with these steps slowly. Small incentives can be provided to those customers who give you positive reviews. Remember given that many potential customers will search for reviews of your business before they purchase from it having positive comments on your products will do wonders for your reputation.

Finally the best way to improve on the reputation of your business is by providing your customers with a superior service which leaves them happy about your business. A satisfied customer will spread the reputation of your business without any incentive and will contribute to your brand’s reputation over time, even when you do not have the resources available to invest in develop your reputation by hiring professional public relations firms.