Rockport PR Festival

The Art of Great PR

Repair Reputation


What assistance is available to repair your reputation?

Companies that find themselves with a poor reputation are often in a deep hole that they need to climb out of. Improving your reputation can be very challenging for a business and require both internal and external resources to effectively improve and manage your organization. This article will discuss some of the most commonly used external resources that can provide you with assistance in managing your reputation and improving it over time.

A public relation firm is one of the most commonly used resources that can help you to manage your business reputation. While many people will equate public relations firms with large companies, they provide services for companies of all sizes. Public relations firms will discuss with your management and marketing teams the type of public image that you want to portray to the external marketplace and help to adjust and improve your image to arrive at the intended goal. Public relations firm will review communications that your company makes to the outside world including press releases and new product launches and help to insure that your messaging is consistent and in line with your company’s intentions. Further, they will help to organize positive press for your business that will help you to maintain your brand reputation as well.

Some companies will prefer to hire reputation management companies who handle the managing and improvement of their reputation. These firms will work with your internal staff to understand the reputation that you have and work to introduce new processes and procedures to work on improving your brand reputation. The major difference between public relations firms and brand reputation management firms are that public relations firms are more in control over the information that the company puts out to the marketplace while brand reputation firms manage the company’s reputation including responding to reviews by customers and working build a lasting reputation with individual customers by fostering passion for the company’s products or services.

Data analytics and market research firms will help to gather information on how the company is perceived and what their reputation is in the market. Many of these external consultants will perform interviews and surveys of customers and attempt to understand how the organization is doing in the market so that they can adjust their strategy accordingly. Over time, these firms will monitor the impact that these steps have had on the business to see which steps are taking root and leading to an overall improvement in your brand reputation.

While it is important to use external parties to help to build or repair your brand reputation this is, of course, only part of the resources that you will need to dedicate towards improving on your company’s reputation. Internal resources will also need to be dedicated towards developing a brand reputation. However, from an external perspective, public relations firms, a brand reputation management company, and data analytics and market research firms are essential parts that will be needed to help to build your brand reputation.